The 2007 ULI/PwC Emerging Trends in Real Estate report said of Dallas: “Wide-open Texas markets favor developers, but ‘they are never good places to invest.'” Ten years later, the groups are singing a different tune. Dallas Fort-Worth “is rapidly approaching the level where it is considered as a core primary market,” the emerging trends report of 2017 stated, putting Dallas near the top of its ranking of best markets for investment.