This year Target will deliver the holidays with an adventure through a series of delightful journeys all defined by a Target sense of childlike awe and wonder. Guests will shape their own experience through holiday-themed spaces with a transporting theme — each designed to produce not only exciting memories but also offer tangible souvenirs and customized keepsakes to take away. Target Wonderland is an immersive experience that will take Dallasites of all ages through a journey of holiday joy. In addition to exploring the most sought-after toys, guests will have the opportunity to take festive photos like posing with a LEGO Yeti and train or Nintendo’s Luigi and Mario, and create a custom candy haul to take away, bringing to life the joy of the holiday season. Target Wonderland is free to attend. Exclusively here at the Dallas Farmers Market.
BACKGROUND: This holiday season, Target is making it easier than ever for guests to discover all the joyful gifts, décor and entertaining items they need, all at an affordable price. To encourage discovery and deliver a joyful experience, Target is hosting Target Wonderland: Bullseye’s Top Toy Adventure, a toy-inspired holiday event in New York, Dallas and Los Angeles, bringing guests through a journey of larger-than-life toy experiences featuring this season’s most exciting toys.
The 2023 Bullseye’s Top Toys list spotlights nearly 60 new toys and games from guest-favorite brands like Disney, FAO Schwarz, LEGO, Barbie, and many more, with almost half being exclusive to Target. With prices starting at $7.99, this year’s Top Toys List is the most affordable Top Toys list ever, featuring the top toy brands of the year for every family and budget.
The broader toy assortment also features thousands of toys and games for under $25 – many of which are from this fall’s highly anticipated theatrical releases, including Paw Patrol, Trolls 3 and Disney’s Wish.
