The Dallas Farmers Market (“Dallas Farmers Market,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the information you provide when visiting our website, attending our events, subscribing to communications, or interacting with our services.
This Privacy Policy explains how we collect, use, and share information.
Information We Collect
We may collect information you voluntarily provide, including:
• Name
• Email address
• Phone number
• Mailing address
• Event registration information
• Merchant or vendor inquiry information
• Information submitted through contact forms
• Newsletter sign-up information
We may also automatically collect certain information through our website, including:
• IP address
• Browser type
• Device information
• Pages visited
• Date and time of visits
• Referral sources
• Website usage information through cookies and analytics technologies
How We Use Information
We may use information collected to:
• Provide requested information and services
• Respond to inquiries
• Process event registrations
• Send newsletters and marketing communications
• Improve website functionality and customer experience
• Analyze visitor behavior and trends
• Support operations, planning, and marketing activities
• Maintain website security
Cookies and Website Analytics
Our website may use cookies and similar technologies to improve functionality and understand how visitors use our website.
You may choose to disable cookies through your browser settings; however, some website features may not function properly.
Location Analytics and Foot Traffic Data
We may use third-party analytics services, including location analytics providers such as Placer.ai, to better understand general visitation trends and customer patterns.
These services provide aggregated and de-identified information regarding:
• Visitor traffic patterns
• Trade areas
• General customer behavior trends
• Market activity and visitation insights
We use this information to improve operations, marketing efforts, events, merchant mix, and customer experience.
We do not receive personally identifiable information through these reports.
Email Communications
If you subscribe to newsletters or promotional communications, we may send updates regarding:
• Events
• Market activities
• Promotions
• Merchants
• Special announcements
You may unsubscribe at any time by clicking the unsubscribe link included in emails.
Information Sharing
We do not sell your personal information.
We may share information with:
• Service providers assisting with operations
• Website hosting providers
• Marketing platforms
• Event management providers
• Analytics providers
• Legal or regulatory authorities when required by law
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.
Data Security
We implement reasonable administrative, technical, and physical safeguards intended to protect information from unauthorized access, disclosure, or misuse.
Children’s Privacy
Our website is not intended for children under 13 years of age, and we do not knowingly collect information from children.
Changes to this Privacy Policy
We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date.
Contact Information
Dallas Farmers Market
920 S. Harwood Street
Dallas, TX 75201
Email: info@dallasfarmersmarket.org
